This page suggests how to choose lipsticks using a lip type analysis checklist (light version) based on the theory of facial skeletal design analysis.

The Japanese version can be found on the school website. 日本語版はスクールサイトでご覧いただけます。

Why lipstick doesn’t suit you

There are two possible reasons why you feel that you don’t look good in lipstick.

  1. Lipstick does not match your personal color.
  2. Lipstick does not match your lip type.

On this page, we will talk about the second Lip Type.

For example, if your personal color type is Deep Winter, burgundy will suit you.

However, if you have small lips, you may feel uncomfortable wearing burgundy lipstick even if you are a deep winter.

The reason for the uncomfortable feeling is that burgundy is a contraction color and makes small lips look smaller.

To choose a lipstick that suits you, you need to know your personal color as well as your lip type.

Now, let’s do a lip type analysis to see which lipstick suits you best!

Lip Type Analysis

Checklist of Lip Types

Let’s check it out with a lip type analysis (simplified version)!

Gently close your lips, check it out.

  1. Step1 Width of mouth (Blue ① in the above figure)
    1、The width of the mouth is on the inner line of the black eye.
    2、The width of the mouth is inside the black eye.
    3、The width of the mouth is outside the inner side of the black eye.

  2. Step2 Thickness of the lips (pink ② in the above figure)
    A, Lips aspect ratio = 1:3
    B, Lips aspect ratio = Mouth width is shorter than 1:3
    C, Lips aspect ratio = Mouth width is longer than 1:3

  3. Results for lip types, click to jump to each type
    1 x A : Conservative
    1 x B : Curvy Elegant
    1 x C : Cute
    2 x A : Feminine
    2 x B : Sweet
    2 x C : Cute
    3 x A : Conservative Cool
    3 x B : Gorgeous.
    3 x C : Cool

©BICA

Which lip type are you?

Now let’s look at lipstick color shades and textures by lip type.

Feminine

\ POINT /
  • Lipsticks in light to mid-tones of color range are recommended
  • Avoid dark tone and matte types.
    The darker matte types make smaller lips look even smaller.
  • For fluffy lips, light to medium tone and sheer or glossy types are good.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle tone: Light to sheer lipstick in the middle tone of the color range.
Example, Chanel rouge coco flash; 154, 54, 53, 90, 116, 138, 144, 84, 132, 118
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 20, 2, 14, 19, 21

Mid-toned foundations

If your foundation is the middle tone: Light to middle tone lipstick of the color range.
Example, Chanel rouge coco flash; 154, 54, 53, 116, 90, 144, 138, 84, 132, 72, 118, 112
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 20, 2, 14, 19, 21, 15, 16

Dark-toned foundations

If your foundation is darker than the middle tone: Middle tone lipstick of the color range.
Darker lipsticks are also possible (though not recommended), but if you use them, choose sheer, pearl, or glossy lipsticks!
Example, Chanel rouge coco flash; 90, 56, 144, 84, 118, 132
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 14, 23, 3, 15, 16, 22

The texture recommended for lip type Feminine is,

  • Sheer, pearl, and glossy are recommended.
  • Matte lipsticks are not recommended.
  • Dark, matte lipsticks should be avoided.
  • Dark lipsticks are not recommended, but if you do use dark tone, choose sheer, pearl, or glossy types.

How to use dark or matte lipsticks, click here.

Sweet

\ POINT /
  • I recommend the middle of the color range – darker colors x sheer or glossy types.
  • Light colored lipsticks should be tightened with a lip liner.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle color: Middle to dark tone lipstick.
For darker colors, choose sheer, pearl, or glossy lipsticks!
Example, Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 156, 152, 98, 70, 106, 122, 96, 126, 102, 128
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 6, 7, 8, 9, 10, ,12, 13, 25

Mid-toned foundations

If your foundation is the middle tone: Middle to dark colored lipstick.
For darker colors, choose sheer, pearl, or glossy lipsticks!
Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112
REVLON SUPER LUSTROUS™ THE LUSCIOUS MATTES; 022, 002, 013, 008, 007, 024, 017, 023, 026, 025, 006, 005, 014, 021, 009

Dark-toned foundations

If your foundation is darker than the middle color: Vivid or dark colored lipsticks.
Semi-matte for a cool look, pearlescent for an elegant look, and darker glossy for a sexy look.
Example, Chanel rouge allure velvet Luminous Matte Lip Color; 57, 66, 51, 56, 38, 58, 72, 46, 37, 44, 47, 34, 40, 70
Chanel rouge coco flash; 60, 146, 124, 66, 148, 68, 156, 152, 98, 70, 106, 136, 122, 78, 91, 92, 96, 126, 102, 128
REVLON SUPER LUSTROUS™ THE LUSCIOUS MATTES; 022, 002, 013, 008, 007, 024, 017, 023, 026, 025, 006, 005, 014, 021, 009

Texture

The texture recommended for lip type Sweet is,

  • Semi-matte.
  • If you use sheer, pearl, or glossy type, choose a dark color.
  • If you use a matte type, pick a color that’s light to medium!

Cute

\ POINT /
  • Light to medium colors are recommended.
  • Dark, matte lipsticks should be avoided.
    Small and thin lips, so dark colors and matte lipsticks will make your lips look thinner and smaller.
  • For fluffy lips, light to medium colors and sheer or glossy types are best.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle tone: Light-colored lipstick.

Example, Chanel rouge coco flash; 154, 54, 53, 116, 90, 138, 84, 132
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 20, 2, 14, 19, 21

Mid-toned foundations

If your foundation is the middle tone: Light to sheer and mid-tones in the color range.

Example, Chanel rouge coco flash; 154, 54, 53, 116, 90, 144, 138, 84, 132, 72, 118, 112
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 20, 2, 14, 19, 21, 15, 16

Dark-toned foundations

If your foundation is darker than the middle tone: Mid-tones sheer lipstick in the color range.

Example, Chanel rouge coco flash; 90, 144, 56, 134, 148, 68, 156, 152, 98, 70, 106, 136, 92, 96, 126, 102, 128
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 14, 23, 3, 15, 16, 22

Texture

The texture recommended for lip type Cute is,

  • Sheer, pearl, and glossy are recommended.
  • Matte lipsticks are not recommended.
  • Dark lipsticks are not recommended, but if you do use dark colors, choose sheer, pearl, or glossy types.

How to use dark or matte lipsticks, click here.

Curvy Elegant

\ POINT /
  • Mid to dark colors (sheer type) are recommended.
  • Use a lip liner to tighten up the light color and glossy lipsticks.
    Curvy elegant types have plump lips, so a light color and glossy lips will look bland.
    Use a lip liner that is darker than your lipstick to tighten the outline.
  • If you want to make your lips look fuller and softer, use a color in the middle.
  • If you want to look sexy, darker sheer or glossy types are good.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle tone: Middle-colored lipstick in the color range.

Example, Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 144, 56, 134, 97, 82, 78, 142
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 14, 3, 15, 16

Mid-toned foundations

If your foundation is the middle tone: Middle to dark colored lipstick in the color range.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112
REVLON SUPER LUSTROUS™ THE LUSCIOUS MATTES; 022, 002, 013, 008, 007, 024, 017, 023, 026, 025, 006, 005, 014, 021, 009

Dark-toned foundations

If your foundation is darker than the middle tone: Vivid or dark colored lipsticks.
Semi-matte for a cool look, pearlescent for an elegant look, and darker glossy for a sexy look.
Example, Chanel rouge allure velvet Luminous Matte Lip Color; 57, 66, 51, 56, 38, 58, 72, 46, 37, 44, 47, 34, 40, 70
Chanel rouge coco flash; 60, 146, 124, 66, 148, 68, 156, 152, 98, 70, 106, 136, 122, 78, 91, 92, 96, 126, 102, 128
REVLON SUPER LUSTROUS™ THE LUSCIOUS MATTES; 022, 002, 013, 008, 007, 024, 017, 023, 026, 025, 006, 005, 014, 021, 009

Texture

The texture recommended for lip type Curvy Elegant is,

  • Semi-matte, sheer, and pearl types are recommended.
    However, choose darker colors for sheer and pearl types.
  • Glossy types are also fine as long as you choose a dark color.
    The notes on the glossy type are explained here.
  • If you use a matte type, try a light to medium color.

Conservative

\ POINT /
  • Choose by your personal color.
    It’s a golden balance lip type, so choose it based on your personal color type, based on the tone of your foundation as explained below!


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light to Mid toned foundations

If your foundation is lighter than the middle tone: Mid to dark lipsticks, sheer, pearl, or glossy type.

Example, Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 144, 56, 134, 97, 82, 78, 142
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 8. 9, 6, 10, 14, 23, 5, 24, 25, 15, 16, 22, 4, 17

Dark-toned foundations

If your foundation is darker than the middle tone: Mid to dark lipstick.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112

Texture

To control your image with the texture of your lipstick,

  • If you want to make your lips look fuller, use a light to medium color, pearl or glossy lipstick.
  • If you want to look dignified, use a semi-matte lipstick in a medium to dark color.
  • If you want to look elegant, pearl lipstick is the way to go.
  • If you want to look healthy, choose a sheer lipstick!
  • If you want to look sexy, choose a darker sheer or glossy lipstick!

Conservative Cool

\ POINT /
  • Mid to dark colors are recommended.
  • If you use a light-colored lipstick, use a lip liner that is darker than the lipstick to tighten it up.
  • If you want to make your lips look fuller, choose sheer, pearl, or glossy lipsticks in middle colors.
  • If you want to look sexy, choose a sheer or glossy lipstick in a dark color.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle tone: Middle-colored lipstick in the color range.

Example, Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 144, 56, 134, 97, 82, 78, 142
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 14, 3, 15, 16

Mid-toned foundations

If your foundation is the middle tone: Sheer, pearlescent, or glossy lipsticks in medium to dark colors in the color range.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 8. 9, 6, 10, 14, 23, 5, 24, 25, 15, 16, 22, 4, 17

Dark-toned foundations

If your foundation is darker than the middle tone: Mid to dark lipstick.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112

Texture

The texture recommended for lip type Conservative Cool is,

  • Semi-matte, sheer, and pearl types are recommended.
    However, choose darker colors for sheer and pearl types.
  • If you’re using a matte lipstick, choose a color in the middle!

Gorgeous

\ POINT /
  • Shiny, light colored lipsticks are not recommended.
  • For a dignified look, darker colors are recommended.
  • If you want to look cool and intelligent, I recommend darker colors and semi-matte or matte types.
  • For a feminine look, I recommend a darker sheer type.
  • If you’re using a light color or glossy lipstick, use a lip liner to tighten it up.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light to mid-toned foundations

If your foundation is light to mid-tone: Semi-matte lipsticks in medium colors and sheer or shinny lipsticks in darker colors.

Example, Chanel rouge allure; 174, 172, 98, 158, 138
Chanel rouge coco; 494, 442, 466, 444, 470, 446, 482, 450, 452, 498, 
Chanel rouge coco flash; 156, 152, 98, 70, 106, 136, 122, 91, 92, 96, 126, 102, 128
Revlon Color Stay Ultimate Suede™ Lipstick; 075, 055, 002, 005, 070

Dark-toned foundations

If your foundation is darker than the mid-tone: Dark lipstick.

Example, Chanel rouge allure; 192, 188, 176, 104, 102, 99, 169, 149
Chanel rouge coco; 494, 470, 446, 452, 498, 456 
Chanel rouge coco flash; 98, 70, 106, 136, 92, 96, 126, 102, 128
Revlon Color Stay Ultimate Suede™ Lipstick; 035, 055, 080, 045

Texture

The texture recommended for lip type Gorgeous is,

  • Matte and semi-matte type lipsticks are recommended.
    Sheer types are fine for darker colors.
  • For a gorgeous and sexy look, choose a dark, glossy, pearly lipstick.
  • How to use light or middle color lipsticks,
    1, Choose a matte type
    2, Use a lip liner that is darker than the lipstick to outline and tighten the lip.

Here’s how to use light colors and glossy lipsticks without feeling strange.

Cool

\ POINT /
  • Mid to dark lipsticks are recommended.
  • Choose the sheer, pearlescent and glossy texture for dark lipsticks.
  • Matte dark lipsticks are not recommended.
  • If you use a light-colored lipstick, use a lip liner that is darker than the lipstick to tighten it up.
  • If you want to make your lips look fuller, choose sheer, pearl, or glossy lipsticks in middle colors.
  • If you want to look sexy, choose a sheer or glossy lipstick in a mid to dark color.


Next, consider your lipstick tone in relation to your lip type and the tone of foundation you usually use!

Light-toned foundations

If your foundation is lighter than the middle tone: Middle-colored lipstick in the color range.

Example, Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 144, 56, 134, 97, 82, 78, 142
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 14, 3, 15, 16

Mid-toned foundations

If your foundation is the middle tone: Sheer, pearlescent, or glossy lipsticks in medium to dark colors.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112
REVLON SUPER LUSTROUS™ GLASS SHINE LIPSTICK; 8. 9, 6, 10, 14, 23, 5, 24, 25, 15, 16, 22, 4, 17

Dark-toned foundations

If your foundation is darker than the middle tone: Mid to dark lipstick.

Example, Chanel rouge allure velvet; 62, 34, 69, 68
Chanel rouge coco bloom; 110, 112, 116, 122
Chanel rouge coco flash; 90, 56, 134, 144, 84, 72, 118, 112

Texture

The texture recommended for lip type Cool is,

  • Sheer, pearlescent and glossy lipsticks are recommended.
  • I do not recommend the matt type. Because it makes your lips look thinner.
  • If you use a matte type: choose a semi-matte, light to medium color!
  • Lipstick in the middle of the color range.
  • For darker colors: choose sheer, pearl or glossy types.
  • If you use a light colored lipstick, use a lip liner that is darker than the lipstick to tighten the corners of your mouth.

How to use dark or matte lipsticks is explained here.

How to use your weakest tones and textures

How to use dark or matte lipsticks

Lip Type Analysis how to use lip gloss

Why dark or matte lipsticks don’t suit you, even though they match your personal color?

Dark colors and matt textures have a contracting effect, making the lips appear smaller or thinner.

So, if you have small or thin lips, choosing a lipstick according to your personal color can be uncomfortable.

If your lip type is Feminine or Cute, and you use dark colors and matte textures, you can try two methods.

  1. Apply lipstick>>> press with tissue>>> apply gloss.
  2. Apply lipstick with the palm of the middle finger >>> apply gloss.

If you use a gloss to lighten a dark color or add shine to a matte lipstick, you can easily use a dark or matte lipstick.

How to use pale or glossy lipsticks

Lip Type Analysis

Why light colors or glossy lipsticks don’t suit you, even though they match your personal color?

Light colors and glossy textures have an inflating effect, making large or thick lips look larger or thicker.

So, if you have large or thick lips, choosing a lipstick according to your personal color can be uncomfortable.

If your lip type is, Gorgeous or Curvy elegant and you use light colors, lip gloss or glossy lipsticks, you can try two methods.

  1. Apply a light colored lipstick or gloss to the middle of the lips in two or three places, as shown in the picture above.
  2. Tighten the area around the corners of the mouth with a darker or matte lipstick or lip liner.

What is Lip Type Analysis?

The Lip Type Analysis is a method to determine the shade and texture of lipstick that suits you, based on the following criteria.

  • Width of the mouth
  • Aspect ratio of the lips
  • Tone of foundation.

Why is a Lip Type Analysis so important?

Many people choose their lipstick based on their personal color.

However, if you only choose your personal color, you may feel uncomfortable.

The reason for the discomfort is that it does not consider the effect of the color and texture and the lip type.

Lip type analysis is important because,

  • Light and pale colors are dilating colors, while glosses and pearls add dimension and plumpness to the lips.
  • Darker colors are contraction colors and the matte texture has a firming effect on the lips.

And if you choose a color without considering your lip type, it will make you feel uncomfortable.

In order to use the effects of lipstick color and texture to conquer your complexion and get closer to the lips you want, you need to know your lip type.

English Version Image Consulting Menu

Do you have any problems with fashion, hair, or makeup?

Biteki offers an online image consultation in English.

For more information, please visit this page.

Profile

Chie Takagi

Thank you for visiting our profile!
I am an image consultant in Tokyo, helping women to shine beautifully.
I live with her husband, my daughter is a veterinarian and lives in the USA.
I have 11520 hours of international flight time and 124,000 customer service experience and I am a qualified image consultant.

I have patented the image consultation method in 2019 and are training image consultants.

Personal Color Type: Spring, Skeletal Type: Natural, Facial impression 9 classification: Conservative, Lip Type: Cute, Personal Identity Fashion: Conservative

I look forward to assisting you with your fashion, hair and make-up needs!